All the marketing hype in the world won't make a poorly designed
bike handle well. Likewise, all the 3-D modeling software and
metalworking technology in the world
won't amount to much unless the people directing it are serious about
building truly great bicycles.
Call us misguided, but at Santa Cruz Bicycles we believe that to build a
good bike, you have to first really love riding bikes. That's an asset
we have in spades here. Our engineers are mighty good at working Pro/E,
but they are riders first and foremost. Our builders can rail dirt
better than most. Our painter can catch more air than you can. Our sales
office is filled with bikes that get ridden every day. From the people
packing bikes into boxes to the owner of the company, our main obsession
and our common bond is riding.
Ranging from our sophisticated VPP downhill weaponry to the Spartan
simplicity of our new cyclocross frame, the bikes in this catalog are
the bikes that we ride. They reflect our passion for riding, and they
stand as a testament to our ongoing desire to make our rides better.
We're damn proud of them, and we hope you like riding them as much as we
do.

